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Try Before You Buy: Real Estate’s New Luxury Trend Arrives

Plus - a look at July 2025 real estate trends in 78209
Bruce Forey  |  September 2, 2025

If you wouldn’t buy a car without test-driving it, why commit to a home after a 15-minute showing?

That’s the question driving a growing trend in luxury real estate: prospective buyers requesting to stay in homes overnight—or even for a weekend—before finalizing a purchase. Originally reported by Jessica Flint in the Wall Street Journal, this “test drive” model offers a firsthand feel of a home’s layout, lighting, neighborhood vibe, and overall livability.

Confidence Through Experience

More common in high-end coastal markets, this approach is gaining traction among out-of-town buyers, those relocating for remote work, or anyone facing a major lifestyle shift. Short-term stays—whether free or for a premium nightly rate—allow buyers to go beyond curb appeal and experience daily living in the space.

Insurance and liability concerns still apply, but both sellers and buyers see the potential benefits. Sellers gain a more committed pool of buyers, and buyers get peace of mind before making one of life’s biggest financial decisions.

Could This Catch On in San Antonio?

While not widespread yet, this model could be a natural fit for San Antonio’s evolving real estate scene. Areas like 78209, Southtown, and The Dominion offer walkability, lifestyle perks, and unique architectural homes that buyers often want to experience before committing. With a growing number of out-of-state buyers and a dynamic luxury market, a “try before you buy” option could soon appear in local listings.


78209 Market Snapshot: July 2025

  • Median Price: $523,200, a second month of decline.

  • Average Price: $625,365, showing higher-end home activity.

  • Closed Sales: 37—up from 24 in July 2024.

  • Days on Market: 45 days, up from 28 in April.

  • Price per Sq. Ft.: $267, down from $295 in May.

  • Months of Supply: 6.8—stable, indicating a balanced market.

  • Final List Price Received: 97.1%, though many homes underwent price reductions before selling.

  • Dollar Volume: $23.1 million—healthy, but down from June’s $36.3 million.

Bottom Line

San Antonio’s 78209 market in July reflected a summer slowdown with renewed buyer activity. Prices softened, inventory held steady, and realistic pricing strategies led to successful sales. As the local market balances, innovations like “try before you buy” may help bridge buyer hesitation—especially in high-touch, lifestyle-driven neighborhoods.

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